TravisMathew was formed in 2007 by two PGA Tour professionals who saw an opportunity to provide casual and performance apparel to male consumers that could be worn on and off the golf course. The founders built an organization focused on exceptional people, quality products and outstanding customer service. Today, the brand is sold in department stores, country clubs, and TravisMathew’s experiential retail stores and website.
As the Company continued to grow, the Shareholders were looking for a liquidity event and a partner that was well experienced and versed in apparel and international markets. The Shareholders saw their omnichannel strategy working and believed someone with deep resources would help them increase their geographic reach and product offerings.
We worked with the company’s shareholders and management team to negotiate a transaction with the hard goods giant, Callaway Golf Co.
Management believed Callaway’s resources, distribution network and synergistic channels could further accelerate TravisMathew’s impressive growth.
At the same time, Callaway saw TravisMathew as a great fit in its strategy to grow in areas tangential to golf and an opportunity to capture double digit growth in the lackluster golf environment.